How to achieve the ultimate customer-focused company

6 08 2008

Credit for this snapshot of silos goes to B & B Rogers, urban photographers from Louisville.

Last year, Ranjay Gulati wrote an article entitled “Silo Busting: How to Execute on the Promise of Customer Focus” in the May issue of the Harvard Business Review. Gulati’s main argument was that many companies claim to be focused on their customers, but are unable to deliver on these promises without restructuring or changing the company culture. Gulati honed in on four essential values that companies must espouse in order to successfully be customer-centric. These are coordination, cooperation, capability and connection.

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