I have a confession to make: I’m addicted to finding new words.
Not just any words, but rather ones that are simple and elegant – like ‘august’, ‘brisk’ or ‘misanthrope’. They bring colour and life to any sentence without complicating it.
Yet despite my love affair with the thesaurus, I’ve managed to develop a strong disdain for pompous jargon. Among these words are “distribution channels” or “undertaken” or “procedure”. They sully our perfectly good language and provide little value to the message.
With a strong aversion to jargon, you can just imagine how I felt when I first started working for The Tatham Group. All day long I would hear the word “business process” and each time someone said it, I would cringe at the thought of having to discuss something so bureaucratic. I mean, could there be anything more…boring?
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