By Laurie Clarke, COO, The Tatham Group
As I’m about to become a new parent, I am receiving a lot of parenting tips and advice. Some I seek. Most are offered upon spotting my unmistakable baby bump. I have stopped wasting my time explaining to these many strangers that they are not considering the customer, me, when they share horror stories or unsolicited advice on how to avoid their mistakes or replicate their successes.
Setting my customer focus issues aside, I decided to go with the flow. I am a firm believer that everyone can teach you something and the collective knowledge of hundreds of parents must be greater than my own. I made the decision to block out anything that will worry or terrify me and accept the other advice for consideration.
Of course, my Tatham mind kicks in and I start to turn these encounters into an opportunity. I began to ask questions and categorize the answers. Very quickly I saw a pattern. The biggest regrets were other people’s biggest success – a parent must always follow the path of most resistance.
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