By Laurie Clarke, COO, The Tatham Group
As I’m about to become a new parent, I am receiving a lot of parenting tips and advice. Some I seek. Most are offered upon spotting my unmistakable baby bump. I have stopped wasting my time explaining to these many strangers that they are not considering the customer, me, when they share horror stories or unsolicited advice on how to avoid their mistakes or replicate their successes.
Setting my customer focus issues aside, I decided to go with the flow. I am a firm believer that everyone can teach you something and the collective knowledge of hundreds of parents must be greater than my own. I made the decision to block out anything that will worry or terrify me and accept the other advice for consideration.
Of course, my Tatham mind kicks in and I start to turn these encounters into an opportunity. I began to ask questions and categorize the answers. Very quickly I saw a pattern. The biggest regrets were other people’s biggest success – a parent must always follow the path of most resistance.
By Michael Tatham Jr, President, The Tatham Group
They say if a butterfly flutters its wings in Brazil, it creates a breeze, then a wind, eventually fuelling a storm on the other side of the world. Commonly known as “The Butterfly Effect”, it suggests that everything is connected to everything; where even the smallest change can have enormous consequences.
Last December, I was whisked off to the Caribbean for a week-long birthday vacation. Truly – there was no better way to celebrate my birthday than sipping a Corona on a pristine white beach off the coast of Mexico, while listening to waves crash.
The following post is a story from our very first newsletter published a year ago. Since then, Equitable Life has continued to reap the benefits of applying The Tatham Method to their operations, and has continued training its employees to think differently, to challenge status quo and to always improve the customer experience. Here is their story:
“…I don’t have a solution for you. My suggestion would be that you come up with it yourself.”

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